Featured news of the week
“Redefining Globalization” by Pankaj Ghemawat
“In a semi-globalized world, the features that define a global strategy can be decisive. Some companies cling to strategies that do not consider local particularities, which largely define economic activity. In a globalized market with blurred limits, "coffee for everyone" is useless."
Extracted from the author page.
See also:
http://hbswk.hbs.edu/faculty/pghemawat.html
http://www.iese.edu/aplicaciones/faculty/facultyDetail.asp?lang=en&prof=PG
http://www.iese.edu/aplicaciones/News/view.asp?id=1362&s=&lang=es
The recommended titles are in the Library of the International Institute. If you are interested in reading this recommendation, you can check its availability at IIE library catalog.
Redefining globalization: the importance of differences in a globalized world / Pankaj Ghemawat. — Barcelona: Deusto Editions, 2008. — 346 p. ; 23cm
DL B 6673-2008—ISBN 978-84-234-2606-5
HD 62.4 .G44 2008
