Marketing Specialist
Position Summary
The International Institute seeks a highly motivated Marketing Specialist to enhance our digital presence, support community engagement, and optimize communication across all channels. This position focuses on increasing awareness of the International Institute and strengthening the IIE’s brand.
Key Responsibilities
Website and Improved User Experience (UX)
Maximize the potential of the IIE website to reach new users
Create and manage targeted landing pages to support campaigns and programs.
Apply Search Engine Optimization (SEO) best practices including keyword research, trend monitoring, and technical optimization.
Maintain and update the institutional website to ensure content is current and relevant.
Content Strategy and Brand Management
Translate the Institute’s mission into concrete, high-quality digital content.
Advance the International Institute’s educational and cultural impact by maintaining brand consistency in visual and editorial content.
Ensure all public communications reflect a unified tone and voice.
Customer Relationship Management (CRM) and Audience Segmentation
Experience with using Salesforce tools to segment and engage with specific audiences.
Analyse user data to inform content and outreach strategies.
Help optimize user journeys from first contact to conversion and retention.
Social Media Management
Coordinate and produce content across the Institute’s social media channels.
Work closely with instructors and collaborators to produce high-quality images and videos.
Monitor performance analytics and adapt content strategies accordingly.
Institutional Communication and Outreach
Produce market research and competitor analysis to inform decision-making.
Support external communications and institutional outreach.
Create and manage an editorial calendar for public relations opportunities.
Write press releases and pitch information to the press to promote the Institute’s programs and events, including press stories, calendar listings, and podcast and radio coverage.
Write and pitch creative ideas to the press to build awareness of the Institute.
Create and maintain a media contact database and build relationships with the press and other media.
Design and Promotional Materials
Create and produce branded brochures, flyers, and digital assets in line with the Institute’s style guide.
Ideal Candidate Profile
3+ years of experience in digital marketing, communications, or similar roles in education or cultural institutions.
A bachelor’s degree is required. A master’s degree in a related field is preferred.
Working knowledge of SEO, CRM systems, CMS (such as WordPress), and social media platforms.
A keen eye for design, aesthetics, and brand coherence.
Strong analytical skills and a data-driven mindset.
Native or fluent Spanish; advanced proficiency in English (C1 or above), with excellent writing skills in both languages.
Self-starter with intellectual curiosity and genuine interest in education, culture, and international exchange.
What We Offer
The opportunity to join a respected institution with a long-standing international mission.
A collaborative, intellectually stimulating environment with strong ties to U.S. academia.
A role that combines strategic thinking and hands-on execution.
Real responsibility and room for growth in a meaningful, purpose-driven project.
Only fully completed applications will be accepted. The application must include a letter of interest, CV and two examples of promotional work.
Priority deadline: July 31st, 2025. Application materials should be sent to: jobs@iie.es
The International Institute is an equal opportunity employer and welcomes applications from women and members of minoritized groups.
Call for Part-Time Instructors: 2025-2026 Academic Year
The International Institute in Spain (IIE) is currently hiring for the Fall 2025 trimester.
Part-time English Teachers for Adult Learners and the American Cultural Studies Program
Part-time English Teachers for Young Learners
A prominent historic institution in Madrid, the IIE offers a full range of English language courses, including:
- Adult language and culture courses
- Cultural studies courses
- SAT exam preparation
- TOEFL exam preparation
- Young Learners general English courses
- Workshops and mini courses for Young Learners
- Camps and mini camps for Young Learners
Interested candidates must hold a B.A./B.S. (master’s degree in language or teaching-related field and/or CELTA/TEFL qualification preferred. All candidates should have a minimum of 2 years teaching experience with references. Teachers of Young Learners with training and experience in expeditionary learning approaches and/or emergent curriculum are encouraged to apply.
Candidates interested in teaching in the American Cultural Studies Program must hold a PhD.
If the candidate’s terminal degree is from an institution outside of the United States, the dissertation or area of study must focus on the North American context.
Valid work permission in Spain is required for all positions.
Conditions and Process: Interested candidates should submit a CV and cover letter to jobs@iie.es. Please clearly state your program of interest in the subject line (e.g., Young Learners Program). Candidates who meet the criteria and requirements above will be invited for an interview based on program needs.
Location: International Institute in Spain (IIE), Calle Miguel Ángel 8, Madrid
Schedule: Courses take place during weekday evenings or Saturday mornings.
Contact information: Jobs@iie.es