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“Storytelling: the machine for telling stories and formatting minds” Christian Salmon
“The best possible explanation of how today's image is built. Christian Salmon reveals how a good story is the new weapon of mass distraction that politicians use to sell their messages to the public. A bedside book to understand how the image of today is built: narration as a way to simulate, convince and mobilize public opinion. For a few years now, the art of storytelling has become the art of manipulation.”
Taken from House of the book.
See also:
http://www.ojosdepapel.com/Index.aspx?article=2986
http://elpais.com/diario/2008/10/19/domingo/1224388354_850215.html
http://www.edicionespeninsula.com/es/llibre/storytelling_10396.html
The recommended titles are in the Library of the International Institute. If you are interested in having access to them, you can check their availability in the catalog of the library
Storytelling : the machine for telling stories and formatting minds / Christian Salmon ; prologue by Miguel Roig; translation of Inés Bértolo. — 1st ed. — Barcelona: Peninsula, 2008.
262 pages ; 23cm
DLB 40.080-2008. — ISBN 978-84-8307-835-8
PN51 .S2618 2008
R. 99326000
