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"Industries of consciousness: a social history of advertising in Spain 1975-2009" by Raúl Eguizábal

 “This volume tells the story of advertising in Spain from 1975 to the present. Addresses the influence of advertising through its main campaigns. Professor at the Complutense University, Raúl Eguizábal (Logroño, 1955) crowns with Industrias de la Conciencia the analysis that began in Historia de la Publicidad (Eresma de Caleste, 1998) and Teoría de la Publicidad (Cátedra, 2007). In this installment he has divided the panorama of the evolution of the advertising market into four parts.

Taken from Peninsula editions.

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The recommended titles are in the Library of the International Institute. If you are interested in reading this recommendation, you can check its availability at IIE library catalog. 

Industries of consciousness: a social history of advertising in Spain 1975-2009 / Raúl Eguizábal. — 1st ed. — Barcelona: Peninsula, 2009. — 559 p. : ill. ; 23cm — (Watchtower; 343).

Bibliography: p. 535-540

DL B 14571-2009—ISBN 978-84-8307-878-5

HF 5821 .E38 2009